Writing a series is tough. I’m not talking about a lack new ideas to keep the books fresh. I mean the challenge of how to hook two different types of readers right away: existing readers, and those who’ve never before encountered my characters.
As an author who writes two not-quite-cozy mystery series, I want any reader who picks up one of my books to have a satisfying experience. How can I strike the balance for what will appeal to both old and new readers?